Digital Marketing Case Studies from Kamloops' Top Marketing Agency
See how businesses across Kamloops, the Shuswap, BC & beyond are achieving real growth with Elite Marketing Projects. Our digital marketing services include SEO, Google Ads, Facebook and Instagram ads, web design, social media management, AI search optimization, geofencing, and email marketing - and every case study below is a real client with results you can measure.
Website Redesign for Kamloops Elizabeth Fry Society
Service Provided
Google Business Profile Setup
About the Client
Kamloops & District Elizabeth Fry Society is a non-profit charitable organization serving women, youth, and people who are or could be criminalized in Kamloops, BC. Their programs include affordable housing, the Rent Bank, Lizzy's Closet, family support services, youth programming, and educational bursaries - resources that vulnerable community members depend on to access help quickly and easily.
The Challenge
The organization's existing WordPress website had aged past the point of function. The design was outdated and no longer reflected the full scope of their programs. More critically, the site had no client intake forms - meaning the people who needed their services most had no way to connect with them online.
Compounding the problem, Elizabeth Fry Society had no Google Search Console and no Google Business Profile. They had zero visibility into how people were finding them online - or failing to.
The Solution
Elite Marketing Projects completed a full WordPress website redesign and built their entire search foundation from the ground up. Every element was designed with usability, accessibility, and search performance in mind.
Key deliverables included:
- Complete visual overhaul with intuitive navigation and user-friendly menus, built for the diverse range of people seeking their services
- Client intake forms and contact forms integrated across program pages
- Online donation integration to support ongoing fundraising efforts
- Dedicated pages for every program: Housing, Lizzy's Closet, Rent Bank, Careers, Family Stepping Stones, Parent Support Group, Sky Youth Program, Educational Bursary, and Volunteer opportunities
- Event listings for community programming
- Annual report hosting with properly structured PDFs - now indexed and surfacing in Google Search
- Mobile-first responsive design, built for the majority of visitors accessing services on their phones
- Custom graphic design aligned with the organization's brand and community identity
- Google Search Console setup, configuration, and monitoring
- Google Business Profile setup
The Results
The new site launched in November 2025. By the three-month mark, the search performance data told a clear story.
📍#1 Google ranking for "elizabeth fry kamloops," "kamloops elizabeth fry society," and "efry kamloops"
📈 1,644+ organic clicks in the first three months tracked
🎯 553 organic clicks in a single 28-day period - and climbing toward the 600-click Google Search milestone
📱 62% of all traffic arrives on mobile, validating the responsive design built for real-world users
🏠 Multiple program pages generating independent organic traffic: Housing (257 clicks), Lizzy's Closet (213 clicks), Rent Bank (125 clicks), Careers (58 clicks)
📄 Annual reports indexed and appearing directly in Google Search results - giving donors, partners, and community members instant access to the organization's impact data
Before working with Elite Marketing Projects, the Elizabeth Fry Society had no way to measure their online presence at all. Today, they have a fully functioning digital foundation - a website that works as hard as their team does.
What the Client Said
"We hired Elite Marketing Projects for Web Design of The Kamloops and District Elizabeth Fry Society new Website. They completed all web and graphic design, we were happy with the support and expertise throughout the process, and VERY happy with the final project. This new website is much more user friendly and easy navigation menus. They are a great company to work with, very responsive, have great insight into the industry, meet timelines and are on budget. They are great!!! Couldn't be happier, will definitely continue to work with them!"
View website:
https://kamloopsefry.com/
New Website & SEO Foundation for McInnis Industries
Services Provided
Keyword Research & SEO Integration
Schema Markup Implementation
Google Search Console Setup
Google Business Profile Setup & Optimization
About the Client
McInnis Industries is a family-owned heavy equipment business serving the Kamloops, BC area. They offer used equipment sales, equipment procurement consultation, and contractor services - helping construction companies, municipalities, and contractors source the machinery they need without the overhead of a major dealership.
The Challenge
McInnis Industries was a newly launched family business entering a market dominated by established equipment dealers with years of domain authority, existing customer bases, and entrenched digital presence. They had no website, no Google Search Console, and no Google Business Profile.
Before they could generate a single lead, they needed to look professional, build credibility fast, and get found on Google - competing from day one against vendors who had been ranking for years.
The Solution
Elite Marketing Projects built their entire digital presence from the ground up on our proprietary platform, with search visibility and professional credibility as the core design priorities.
Key deliverables included:
- Full website build including homepage, About, Contact, and a structured inventory section - designed to position McInnis Industries as a credible, professional operation from day one
- Comprehensive keyword research targeting commercial equipment search terms actively used by buyers in BC
- Keyword-optimized URLs for every inventory listing - each piece of equipment gets its own indexed, searchable page (e.g., Bobcat S770, CAT 246D, portable air compressors, industrial heaters)
- LocalBusiness and equipment schema markup to help search engines understand, categorize, and surface each listing in relevant results
- Google Search Console setup and configuration from launch day
- Google Business Profile setup and local search optimization for the Kamloops area
The Results
The site launched March 11, 2026. In a competitive industry where most search results are dominated by established national and regional dealers, here is what a properly built foundation achieves in under 70 days.
⚡ First Google click within 48 hours of launch - the result of proper indexing and GSC setup from day one
🏆 15-click Google Search Impact milestone achieved within the first 30 days
🔍 Indexed for 40+ search queries including competitive commercial terms: "skidsteer for sale bc," "heavy equipment for sale bc," "construction equipment for sale," and "skid steer dealership"
📦 Individual inventory pages appearing in Google for specific equipment model searches - buyers searching for a Bobcat S770, CAT 246D, Frost Fighter heater, or portable air compressor can now find McInnis Industries directly
🏠 Homepage averaging position 4.62 in Google Search results
📱 59% of clicks arriving on mobile
This is what an SEO-optimized website looks like at 67 days old - built to compete from day one and grow from there.
What the Client Said
"Elena and her staff went above and beyond in the services they provided creating our company website. We are a family owned business so every dollar we spend counts. Elite Marketing provided excellent value."
View website: https://mcinnis-industries.ca/
Getting Elite Events BC into AI Overview for Bartending in Salmon Arm
Service Provided
Blog Articles & Content Writing
Overview
Elite Events BC, a Kamloops-based event planning company offering mobile bartending services, was already serving weddings and events throughout Salmon Arm, Merritt, and Kamloops. However, despite their presence in the area, Google’s AI Overview wasn’t recognizing or citing them for relevant searches - especially around bartending services in Salmon Arm.
About the Client
Elite Events BC is a well-established wedding and event planning company based in Kamloops. In 2022, they expanded their offerings to include mobile bartending services for weddings, corporate parties, and private events across the region.
The Challenge
While Elite Events BC had a growing reputation and real experience bartending in the Salmon Arm area, they weren’t showing up in AI Overview search results - specifically for terms like “bartending in Salmon Arm.” As bartending was a newer service under their brand, they were now competing with vendors who had been ranking and referenced for much longer.
Even with consistent work on traditional SEO, the business was being overlooked by AI-driven search tools.
Goals
To get Elite Events BC cited in Google’s AI Overview for bartending-related searches in Salmon Arm.
Strategy
Elite Marketing Projects implemented a targeted, AI-aware local SEO strategy focused on increasing visibility and driving results.
Our approach strengthened their online authority, improved local search relevance, and positioned their business to appear in AI Overviews - helping them stand out in a competitive market and reach more of their ideal customers.
The Results
Within just 3 days, Elite Events BC began appearing in AI Overview search results for multiple bartending-related queries in Salmon Arm.
Their visibility in Google’s AI summaries not only improved SEO performance, but also positioned them as a credible, cited service provider in a highly competitive area.
Helping Elite Events BC Become a Go-To Bartending Service in Kamloops and Beyond
Services Provided
Audience Targeting & Tracking Setup
About the Client
Elite Events BC is a Kamloops-based event services company best known for wedding and event planning. In 2022, they expanded their offerings to include mobile bartending services for weddings, corporate events, and private functions throughout Kamloops, Salmon Arm, and Merritt. With a solid reputation already in place for planning, the company now aimed to build that same visibility and trust around their bartending services.
Problem Statement
Although Elite Events BC was an established name in event planning, their new bartending service needed more visibility to compete with long-time vendors in the region. Their website, which Elite Marketing Projects originally built, needed a content overhaul to properly showcase the new offering. Plus, the brand needed a strategy to boost awareness and drive targeted leads—especially through social media.
The Solution
We began by restructuring and updating their website with SEO-friendly content that highlighted bartending services. Over time, we replaced generic stock images with real photos of the Elite Events BC team bartending at actual events—adding authenticity and trust.
Next came a tailored SEO strategy, which dramatically improved their organic search performance—particularly for bartending-related searches.
To supercharge results, we launched targeted Facebook and Instagram ad campaigns. By installing advanced tracking tools on the website and social platforms, we built custom audiences of people actively searching for or engaging with wedding bartending content. These audiences became the foundation for high-performing ads.
The Results
📈
652% increase in organic website traffic since our strategy launched
🥂
One-third of site visitors now search specifically for bartending services
💰
Revenue tripled, driven by a mix of organic visibility and social ad conversions
🎯
Targeted ad audiences continue collecting valuable data for ongoing success
Growing The New Better Me’s Social Following to Meet Affiliate Program Goals
Services Provided
TikTok Advertising
About the Client
The New Better Me is a Canadian health and wellness blog focused on lifestyle content and affiliate marketing. While based in Canada, the brand’s audience spans the U.S. and international markets, relying heavily on online visibility to qualify for affiliate partnerships.
Problem Statement
When The New Better Me first came to Elite Marketing Projects, they were just getting started. We built their blog website from scratch - but as the business grew, so did their goals.
To qualify for certain high-earning affiliate programs, they needed to increase their social media following quickly. Specifically, they wanted to:
- Reach 1,000 followers on TikTok to unlock monetization through live streaming
- Grow their overall online presence to meet minimum follower requirements for two major affiliate platforms
Time was tight - and online reach was critical.
The Solution
Our team jumped in with a strategic social media growth plan, focusing on Facebook and TikTok, their top platforms.
We launched our Elite Premium Social Media & Engagement Plan, providing hands-on management and daily engagement strategies to organically grow their Facebook presence. In just 12 months, we took their page from 54 to over 2,000 engaged followers.
To accelerate growth on TikTok, we deployed highly targeted ad campaigns, which helped the brand hit the 1,000-follower mark required for monetization.
The Results
📈
282% increase in website traffic as a result of social engagement
👥
Facebook audience grew from 54 to 2,000+ in one year
🎥
TikTok hit 1,000+ followers, unlocking live-streaming features
✅ Successfully met affiliate program follower quotas, preserving earning opportunities
The New Better Me now had an active, loyal audience - and the tools to keep growing.
Facebook Ads for Online Medical Training Academy
Overview
The client, an online medical course academy, offers a 6-month course for qualified medical professionals and sought to generate leads via social media. They faced challenges in targeting precision, high initial cost per lead (CPL), and converting landing page visitors who did not complete the forms.
About the Client
The client, offers an online medical jobs training for qualified medical professionals in USA. They provide various training programs for medical professionals
Problem Statement
The initial challenge was to target medical professionals on Meta platforms effectively. This endeavor proved to be both challenging and expensive.
Goals
The primary goal was to generate qualified leads for the 6-month online medical course, and maintaining a cost effective strategy for the future leads.
Strategy
The campaign ran for 2 months.
We implemented a comprehensive ad campaign utilizing a variety of creative options, including video reels, testimonials, and images to highlight the benefits of the course. Three ad sets were tested, incorporating broad and Advantage Plus audience setups to optimize reach. A conversion-focused campaign was created with a landing page funnel to track all activities, and calender was integrated with pixel installation for seamless appointment scheduling. Additionally, we retargeted audiences who visited the appointment page but did not complete the form, effectively re-engaging potential leads.
Best Performing Ads
The best-performing ads were static image ads with conversion ads. Remarketing and lookalike audiences were applied, leading to optimized creative performance.
Detailed Results
The campaign successfully generated over 170 course appointments, with the average cost per lead (CPL) reduced to $12-$13. Initially, the CPL was approximately $49. By optimizing the campaign through custom audience targeting and bid cap adjustments, the CPL was significantly reduced to an average of $12-$13.
Final Outcome
The campaign successfully generated over 170 qualified course appointments within the 2-month period with the cost effective CPL of $11.43.
Conclusion
This case study demonstrates the efficacy of a well planned and executed social media campaign for targeting a niche audience. Through continuous optimization and strategic retargeting, the campaign achieved a remarkable reduction in CPL while generating a significant number of qualified leads. This approach can serve as a model for similar campaigns aiming to target specific professional groups in a cost-effective manner.
How SEO Increased business for a Medical Clinic
Overview
This case study delves into the journey of a renowned cosmetic treatment clinic based in Athens, Georgia, US. Their goal was to bolster their online presence and attract more customers through the power of search engine optimization (SEO). This outlines the strategies implemented and the remarkable results attained within a specified timeframe.
About the Client
The founder of the cosmetic treatment clinic is a board-certified plastic surgeon who has helped countless patients achieve their aesthetic goals. As the only board-certified plastic surgeon in the area, she brings a woman’s perspective and expertise to help her patients achieve excellent outcomes. Fluent in English and Spanish, she has extensive surgical training and is an active member of the prestigious American Society for Aesthetic Plastic Surgery.
Problem Statement
Despite offering top-quality services, the clinic faced challenges with low online visibility and attracting new customers within a competitive market. Their website struggled with poor rankings in search results, resulting in low traffic and fewer inquiries.
Goals
The primary goal was to improve the online visibility of the cosmetic surgery clinic through Search Engine Optimization (SEO). The focus was on improving rankings for key search terms that potential patients are likely to use when searching for cosmetic procedures.
Strategy
To reach the client's objectives, we implemented several SEO strategies. We began with comprehensive keyword research to identify relevant terms and optimize website content. We created blog posts, service pages, and educational materials to strengthen the clinic's authority. For local SEO, we optimized the Google Business Profile listing, encouraged positive customer reviews, and ensured consistent NAP (Name, Address, Phone number) information. Additionally, we made key technical SEO improvements, including boosting website speed and mobile responsiveness, fixing broken links, ensuring proper indexing, and using schema markup to improve search engine understanding.
Best Performing Ads
The best-performing ads were static image ads with conversion ads. Remarketing and lookalike audiences were applied, leading to optimized creative performance.
Detailed Results
The data reveals significant advancements in search engine rankings across all targeted keywords. For instance, "best breast reduction surgeons near me" soared from rank 100 to 1, resulting in a considerable surge in visibility and traffic. Similarly, keywords such as "best gynecomastia surgeon near me" and "best tummy tuck surgeon" experienced notable ranking escalations.
Final Outcome
These improvements were accompanied by a dramatic 61.08% increase in website traffic. Additionally, the clinic’s appearance in search results doubled, with a 110% increase in impressions, highlighting the enhanced visibility achieved through these efforts.
Conclusion
The SEO efforts led to a successful enhancement of the clinic's online visibility, significantly improving their rankings, traffic, and impressions. This not only boosted the clinic's digital presence but also contributed to a higher rate of patient inquiries and appointments.
Google Ads help Construction Company Optimization
Overview
This case study outlines a year-long effort focused on optimizing Google Ads campaigns to drive more qualified leads and support business growth for a luxury construction and renovation company.
About the Client
The client specializes in creating luxury spaces and has rapidly grown due to their reputation for delivering high-quality work, meticulous attention to detail, and exceptional customer service. Their services include kitchen remodels, bathroom renovations, custom decks, new build additions, finished basements, and bespoke projects.
Problem Statement
The primary challenge was generating high-quality leads while minimizing the cost per conversion (CPC).
Goals
The client’s goal was to increase the number of qualified leads to fuel business growth while keeping the cost per lead (CPL) as low as possible.
Strategy
Initially, we launched the campaign with a manual CPC bidding strategy, but the number of conversions was lower than expected. To improve performance, we revised the ad copies, added high-intent keywords, and switched the bidding strategy from manual CPC to maximize conversions. This change resulted in a 73% increase in conversion rate and a 17% improvement in click-through rate (CTR), generating 982 leads within the first 6 months.
Best Performing Ads
The best-performing ad featured Responsive Search Ads (RSA) with calls to action like "Call and lead forms." It was optimized for visibility and engagement, which significantly boosted overall lead generation.
Detailed Results
Our strategic campaign optimization and continuous performance monitoring delivered outstanding results. We successfully increased the number of leads while reducing the CPL. By implementing automated bidding strategies and considering business models and seasonal variations, we achieved substantial improvements in lead quality and cost efficiency.
Final Outcome
Specifically, we increased lead generation from 567 leads in the initial months to 982 leads in the later months.
Conclusion
Through a strategic and data-driven approach to Google Ads management, the client experienced significant growth in lead generation while effectively managing and reducing costs. This case study highlights the effectiveness of targeted advertising and continuous optimization in achieving business growth objectives.